It is an auspicious occasion for Hindus who often build big idols of him and immerse them into the water. The practice has raised concerns over the years as the paint and material used for making such statues is not good for the environment. Kukreja came up with an idea of chocolate Ganesha statues to not only save water from pollutants, but also to bring smiles on the faces of poor and underprivileged kids. His Ganesha is immersed into milk and the kids are given free chocolate milk as a prasad (temple fo