Why #American #Sikhs Think They Need A Publicity Campaign

The ad, which aims to tackle misperceptions of Sikhism, shows Sikh men and women speaking about how values of their faith — tolerance, religious freedom and gender equality — align with American values. According to Gurwin Singh Ahuja, the executive director of the National Sikh Campaign, “These are core values of the United States, yet we’re often perceived as anti-American or as religious extremists. Our community is hurt by bigotry and ignorance, which is, in many ways, compounded by our own silence. To change these perceptions, I felt we had an obligation to share our stories with our neighbors.”

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